Love Sells at Christmas

Here’s a question for you to ponder…

What’s your favourite Christmas advert of all time…?

Okay, it’s the Coca-Cola one isn’t it… Or as most people call it, the day we know that Christmas “holidays are coming”.

Well, aside from Coke’s classic (it’s been going since 1995!), many of the UKs leading brands are becoming renowned for heavy investment at Christmas – none more so than John Lewis who’s christmas commercial premiere is becoming something of an event in itself.

The Art of Story Telling

Their latest instalment, The Journey, has been voted 2012’s best by mums and features a heart warming story of love between a snowman (played by the same person as the 1982 film) and a snow-woman.

It’s impact has been huge once again, with Gabrielle Aplin’s cover of ‘The Power of Love’ set to storm the charts and John Lewis themselves reviewing their entire social strategy to maintain momentum from the back of it’s almost ‘cult’ following.

Love is a pretty powerful emotion at the best of times, but never more so than at Christmas and more and more brands are using this as a key element to the tone and subject of their messaging.

How can your brand embrace love at this time of year…?

Pop your headphones on and the volume up high as you think it through…

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