Basket Abandonment Stats: Q1 2013

The first few months of 2013 have been extremely busy in online ecommerce with brands building on the momentum of a good Christmas and above average January sales.

The numbers in basket abandonment and cart recovery have been notable with a rise in abandonment rates and the ROI of each basket abandonment email sent increasing to over five dollars!

Taken from a consolidation of 200 leading global brands (including Sony, Opodo & Ralph Lauren) here’s 7 big basket abandonment stats from Q1 2013:

  • 73.6% was the average shopping cart, basket and booking abandonment rate (up from 70.7% in Q4 2012)
  • Most abandonments happened between 8 and 9pm – with Thursday the most common day
  • 48.1% of basket abandonment emails were opened (up from 45.9% in Q4)
  • 14.9% of basket abandonment emails were clicked (up from 13.5% in Q4)
ROI: Every basket abandonment email sent delivers over $5...

ROI: Every basket abandonment email sent in Q1 delivered over $5…

  • 33.3% of these clickers went on to purchase a product (up from 30.1% in Q4)
  • The AOV was 58% higher for purchases from basket abandonment emails compared with direct sales (up from 36% in Q4)
  • Revenue per basket abandonment email sent was $5.78 (up from $4.14 Q4) 

For more information about the numbers, contact us at info@salecycle.com 

3 comments on “Basket Abandonment Stats: Q1 2013

  1. Pingback: What is your shopping cart abandonment strategy? | Josh Rowe

  2. Pingback: Design of website | Digital Marketing

  3. Pingback: Study: Online Shopping Behavior in the Digital Era »

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