Meet the Marketer: Paul Smith

In the second of our series, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Camille Filiol at Paul Smith.

Let’s start with a bit about yourself Camille… What attracted you to Paul Smith?

The people who work here: approachable, dedicated, creative and hard-working. It’s so enriching to work for such a British institution where it’s about more than just fashion.

You can’t argue with that! Apart from Paul Smith, what other labels are we likely to find if we went routing through your wardrobe?

Hmm mostly high street but a bit of D&G, Sonia Rykiel, Maje, Sandro and Kooples – apologies, they’re almost all French!

D&G - Another of Camille's favourites...

D&G – Another of Camille’s favourites…

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Meet the Marketer: Monsoon Accessorize

In the third of our series, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon.

Let’s start with a bit about working at Monsoon Bilal, what’s your favourite thing about your job?

Working with new technologies, different ecommerce platforms, affiliate marketing inititavies and being at the forefront of great ecommerce – the geek inside of me talking!

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How to treat your customers and get them to tell the world!

Last weekend my husband needed to book a hotel for the night. We elected to book one of the DoubleTree by Hilton properties and we are certainly glad we did. Now if like me you are not too familiar with DoubleTree (although plenty more are popping up), it’s a brand which was acquired by Hilton in 1999 but only opened its first UK property in 2008.

Now you’re probably wondering why I’m writing about it and there are 2 reasons.

The first is a wonderful little touch on check-in that you don’t get at a Premier Inn, Holiday Inn, a regular Hilton or indeed any other hotel I’ve stayed at in the UK – a chocolate chip cookie each, presented deliciously warm, crammed with chocolate chips and walnuts. This is the signature of the brand and is something they’ve been doing since the 1980’s to make the customers first impression a good one – it certainly worked on me!

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Talking Numbers: Q1 2013 v Q1 2012

We all like to talk a good game, but sometimes it’s best to let the numbers do the talking.

One of our awesome clients were running some year-on-year analysis and trading was generally a little down compared to Q1 2012.  They wanted to know if their basket abandonment campaigns were following a similar trend.

A quick look in our dashboard/reports and the numbers speak for themselves…

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2013 – The Year of Transparency

I read a really interesting blog by VE Interactive last week, that focussed on the integrity of data and the reading of that data to generate transparency and visibility.

It really got me thinking and I wanted to add some more thoughts of my own.

In an industry worth £9bn (Source: IAB), it’s an absolute must to have clear and transparent results.

Without them, how can you calculate ROI or even start to assess the financial benefits of a new campaign.

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Meet the Marketer: OFFICE Shoes

In the first of a new series, we bring you insight from some of the world’s leading brands who send basket abandonment emails.

We grabbed a cup of tea for 7 Questions in 7 Minutes with Scott Taylor at OFFICE Shoes…

Let’s start with the businessy stuff Scott… What drew you to OFFICE Shoes?

It’s one of the leading fashion retailers in the UK, with a great heritage. I’d heard such great things about the company, and it’s great to get on board with a sophisticated environment that’s always actively willing to progress.

Ticks every box…!  What made you want to start sending basket abandonment emails?

We realised that there was a proportion of customers who showed a keen interest in the OFFICE Shoes brand, and willing to make a purchase. This was a great method to target potential brand advocates.

Sounds like a no-brainer!  Has the success surprised you though?

I thought that the response would be very good, but was surprised at how high the KPI’s were, and how consistent they have been from the start of the campaign.

Good to hear.  Right, what about you, they say you can judge a man by his shoes.  How would we judge you?

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