Last weekend my husband needed to book a hotel for the night. We elected to book one of the DoubleTree by Hilton properties and we are certainly glad we did. Now if like me you are not too familiar with DoubleTree (although plenty more are popping up), it’s a brand which was acquired by Hilton in 1999 but only opened its first UK property in 2008.
Now you’re probably wondering why I’m writing about it and there are 2 reasons.
The first is a wonderful little touch on check-in that you don’t get at a Premier Inn, Holiday Inn, a regular Hilton or indeed any other hotel I’ve stayed at in the UK – a chocolate chip cookie each, presented deliciously warm, crammed with chocolate chips and walnuts. This is the signature of the brand and is something they’ve been doing since the 1980’s to make the customers first impression a good one – it certainly worked on me!
I’ve been fortunate enough to work for some great companies, a number of those have been start-up’s in the true sense of the word, with myself being one of the first employee’s, others have been established operations overseas looking to develop operations in Asia Pacific, where I have lived for the past 15+ years.
SaleCycle, fits into the latter category, a fast growing operation in the UK and Europe with a rapidly expanding operation in the US. In Asia, up until a year ago, no client relationships existed with only minimal revenue from global clients who happen to have operations in the region. Another interesting factor, I was based in Singapore, with the majority of the targeted opportunities outside of the Republic.
We all like to talk a good game, but sometimes it’s best to let the numbers do the talking.
One of our awesome clients were running some year-on-year analysis and trading was generally a little down compared to Q1 2012. They wanted to know if their basket abandonment campaigns were following a similar trend.
A quick look in our dashboard/reports and the numbers speak for themselves…
Unfortunately we can’t count KLM as a client (yet) but I think they are about the best there is at utilizing social media and integrating it with their digital marketing strategies.
Just this week my Husband entered a competition to win a trip to space, simply because the proposition was interesting and interactive. See for yourself here >>
One giant leap in social media…
By Stephen New, Implementation Engineer at SaleCycle.
“I’ve been at SaleCycle for just under a year now, working as part of the implementation team.
When I started I was genuinely amazed at how easy it was for our code to be implemented on a client’s site – you hear the old adage it’s just ‘copy and paste’ so often, only to be disappointed – but with the SaleCycle script, it really is the best way to describe it.
It’s been a pretty hectic month here at SaleCycle with events (in the USA and Europe), webinars (with a terrific client), new customers (too many to mention) and the appointment of our new Financial Controller and a new Implementation Developer.
We’ve barely had the time to stop and think!
However, I managed to squeeze in some ‘think time’ whilst literally up in the air.
I read a really interesting blog by VE Interactive last week, that focussed on the integrity of data and the reading of that data to generate transparency and visibility.
It really got me thinking and I wanted to add some more thoughts of my own.
In an industry worth £9bn (Source: IAB), it’s an absolute must to have clear and transparent results.
Without them, how can you calculate ROI or even start to assess the financial benefits of a new campaign.
It’s our birthday today… We’re three years old.
Plenty has happened in the last 3 years hasn’t it…
– Kate & Wills had a pretty amazing wedding. You may have seen one or two press clippings about it. They’re having a baby now… that’s cool.
– Obama was been successfully elected into a 2nd term. Hopefully he’ll pop by for some cake later today, but no worries if not. He’s a pretty busy guy.
– Take That, The Spice Girls and Girls Aloud all made comebacks of sorts. With varying success it has to be said. One Direction were born though… and they’re doing pretty well.
– Comet, Jessops and HMV all faced tough times and bankruptcy. Great high-street names with a clear customer proposition and value per customer. In the meantime Instagram & Pinterest were born. They’ve got millions of customers. But no one knows what those customers are really worth yet. Business is interesting.