Meet the Marketer: Monsoon Accessorize

In the third of our series, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon.

Let’s start with a bit about working at Monsoon Bilal, what’s your favourite thing about your job?

Working with new technologies, different ecommerce platforms, affiliate marketing inititavies and being at the forefront of great ecommerce – the geek inside of me talking!

Continue reading

Econsultancy: Best Practice Abandoned Basket Emails

Econsultancy recently published a great blog with 10 best practice tips for creating abandoned basket emails.

Here’s a little teaser… Checkout the whole article here >>

When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.

Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn’t excuse the whopping 73% of purchases that are left idle.

A significant chunk of idle baskets therefore are shoppers who are in the purchase phase and should be followed up with a targeted email.

So with the launch of a new email creative Look Book by those clever folks at SaleCycle I thought I’d review some of my favourite creatives against best practice tips to help demonstrate how you can deliver an actionable abandoned basket email strategy for your brand.

I’ve picked my top 10 best practice tips with relevant examples as seen in the Look Book, so on with the show…

1. Make it clear what the email is about and stay on topic

If something takes longer than a few seconds to open, read or understand, we’re off.

A clear subject line and email header can be the difference between a user ignoring, or opening and clicking on your recovery email. Make sure both are clear from the onset.

Cath Kidston

2. Use personalisation to recognise your recipient

Being ignored isn’t nice. Nor is someone you thought you knew forgetting your name.

Use personalisation to reference who you are talking to is a well-established practice and cannot be underestimated – but only if you are confident of data quality.

Read the rest of the article here >>