Meet the Marketer: Paul Smith

In the second of our series, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Camille Filiol at Paul Smith.

Let’s start with a bit about yourself Camille… What attracted you to Paul Smith?

The people who work here: approachable, dedicated, creative and hard-working. It’s so enriching to work for such a British institution where it’s about more than just fashion.

You can’t argue with that! Apart from Paul Smith, what other labels are we likely to find if we went routing through your wardrobe?

Hmm mostly high street but a bit of D&G, Sonia Rykiel, Maje, Sandro and Kooples – apologies, they’re almost all French!

D&G - Another of Camille's favourites...

D&G – Another of Camille’s favourites…

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Reflection and Direction

As we fast approach the 3rd anniversary of our very first client going live (7th July!) there is much to reflect upon.

We’ve grown significantly in such a short space of time and achieved so much. However, there is much to learn from the past three years to help shape the next three.

The first lesson is to understand where we fit into the marketplace and where our skills and expertise are best suited. We only have to look at the successes of the past 12 months see a clear pattern emerging in terms of our client base.

Sony's Online Sales have increased by over 7% since working with SaleCycle

Sony has increased online sales by over 7% with cart recovery emails

It’s become quite apparent that the ‘enterprise level’ is where we have made the greatest inroads and where we are able to fully demonstrate the value of our services.

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Meet the Marketer: Monsoon Accessorize

In the third of our series, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon.

Let’s start with a bit about working at Monsoon Bilal, what’s your favourite thing about your job?

Working with new technologies, different ecommerce platforms, affiliate marketing inititavies and being at the forefront of great ecommerce – the geek inside of me talking!

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Econsultancy: Best Practice Abandoned Basket Emails

Econsultancy recently published a great blog with 10 best practice tips for creating abandoned basket emails.

Here’s a little teaser… Checkout the whole article here >>

When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.

Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn’t excuse the whopping 73% of purchases that are left idle.

A significant chunk of idle baskets therefore are shoppers who are in the purchase phase and should be followed up with a targeted email.

So with the launch of a new email creative Look Book by those clever folks at SaleCycle I thought I’d review some of my favourite creatives against best practice tips to help demonstrate how you can deliver an actionable abandoned basket email strategy for your brand.

I’ve picked my top 10 best practice tips with relevant examples as seen in the Look Book, so on with the show…

1. Make it clear what the email is about and stay on topic

If something takes longer than a few seconds to open, read or understand, we’re off.

A clear subject line and email header can be the difference between a user ignoring, or opening and clicking on your recovery email. Make sure both are clear from the onset.

Cath Kidston

2. Use personalisation to recognise your recipient

Being ignored isn’t nice. Nor is someone you thought you knew forgetting your name.

Use personalisation to reference who you are talking to is a well-established practice and cannot be underestimated – but only if you are confident of data quality.

Read the rest of the article here >>

Talking Numbers: Q1 2013 v Q1 2012

We all like to talk a good game, but sometimes it’s best to let the numbers do the talking.

One of our awesome clients were running some year-on-year analysis and trading was generally a little down compared to Q1 2012.  They wanted to know if their basket abandonment campaigns were following a similar trend.

A quick look in our dashboard/reports and the numbers speak for themselves…

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Basket Abandonment Stats: Q1 2013

The first few months of 2013 have been extremely busy in online ecommerce with brands building on the momentum of a good Christmas and above average January sales.

The numbers in basket abandonment and cart recovery have been notable with a rise in abandonment rates and the ROI of each basket abandonment email sent increasing to over five dollars!

Taken from a consolidation of 200 leading global brands (including Sony, Opodo & Ralph Lauren) here’s 7 big basket abandonment stats from Q1 2013:

  • 73.6% was the average shopping cart, basket and booking abandonment rate (up from 70.7% in Q4 2012)
  • Most abandonments happened between 8 and 9pm – with Thursday the most common day
  • 48.1% of basket abandonment emails were opened (up from 45.9% in Q4)
  • 14.9% of basket abandonment emails were clicked (up from 13.5% in Q4)
ROI: Every basket abandonment email sent delivers over $5...

ROI: Every basket abandonment email sent in Q1 delivered over $5…

  • 33.3% of these clickers went on to purchase a product (up from 30.1% in Q4)
  • The AOV was 58% higher for purchases from basket abandonment emails compared with direct sales (up from 36% in Q4)
  • Revenue per basket abandonment email sent was $5.78 (up from $4.14 Q4) 

For more information about the numbers, contact us at info@salecycle.com 

Keep it Simple, Stupid

By Stephen New, Implementation Engineer at SaleCycle.

“I’ve been at SaleCycle for just under a year now, working as part of the implementation team.

When I started I was genuinely amazed at how easy it was for our code to be implemented on a client’s site – you hear the old adage it’s just ‘copy and paste’ so often, only to be disappointed – but with the SaleCycle script, it really is the best way to describe it.

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Remarketing: The Billion Dollar Question

It’s been a pretty hectic month here at SaleCycle with events (in the USA and Europe), webinars (with a terrific client), new customers (too many to mention) and the appointment of our new Financial Controller and a new Implementation Developer.

We’ve barely had the time to stop and think!

However, I managed to squeeze in some ‘think time’ whilst literally up in the air.

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