I’m an outsider. An imposter to the cart abandonment industry. In the last few months, I’ve made contact with every software company in the cart recovery industry and have been putting together an impartial review site at CartAbandon.com.
As an outsider looking in, I think the market for cart recovery software is fascinating. In marketing, you get so much hype about concepts like brand equity and social media sentiment. Things which are hard to measure, and not necessarily linked to your bottom line. Whereas with cart recovery software you get a direct positive ROI. You see results from day one.
Compare this shopping cart recovery software to fuzzy ideas like building branding and increasing twitter followers. What will impact your bottom line most? What will please your spreadsheet-centred gremlin of a finance director? More tweets or more revenue?